Unlimited Length Text Messages

One of the bigger challenges of mass notification is that notification systems limit your text message length, typically to 160 characters. BrightArrow is just introducing a new approach to text messages which gives you an unlimited number of characters.

The idea is that if your text message is under 160 characters, it just sends it like it always has. But if your text message is over 160 characters, it will show most of the first 160 characters but also displays a link to press to see the whole message. For example, let’s say that your text message is:

Today Massitrinkl Schools are canceling school early due to the impending storm. For students at the high school, dismissal is at 1:20pm. For the middle schools, it is 1:10pm, and for the elementary schools the dismissal is 12:45pm. Transportation will be taking students home at that time. After school programs are also canceled. Please be safe.

With the prior version, you would need to reduce the message to 160 characters. But with the new version, you can leave the whole message and the text recipient will see the following on their mobile phone:
Then when they press on the link at the end of the first text, they see this:

This new feature is complete and available immediately for all users, whether it be school administrators or teachers. No additional charge!